Thesis Ad Campaign: Rejoice (Timeless Smoothness)

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**MADE FOR EDUCATIONAL THESIS PURPOSES ONLY**

Rejoice shampoo is also known for its remarkable jingles. The jingles became famous because of its lively and promising lyrics and some of these famous jingles are Sumusunod sa Galaw, Kering Keri, Walang Sabit and many more. For the new campaign plan of the product, a new jingle will be introduced and it will be used to the commercials and radio ads. The newest jingle will be titled “Timeless Smoothness Everyday” and it also summarizes the whole campaign from the title itself. And this jingle will be delivered with a music video that describes how Rejoice does the magic when it comes to hair treatment, and being timeless.

This year’s proposed campaign for Rejoice is entitled “Timeless Smoothness”. Its objective is to improve brand awareness and to increase the sales of Rejoice in the local market by refreshing the product to the consumer’s mind that it is still competing toward other brands and maintaining brand loyalty of consumers. It also aims to promote the quality and value of the product and to bring out the confidence that is within every woman. Rejoice, beyond quality products, stands for more than just a shampoo and conditioner- it believes that smooth hair is the key to confidence. And it mainly focuses on the ability to achieve a smooth and straight hair.

The primary target audience consists of women is aged between 15 – 25 years old that belong to the Class B – C. These consumers consist of students and young professionals.

Teaser Ads

TVC

Dangler & Wobbler; and Repackaging Design

Launching and Sustaining Ads

Sales Promotional Ad

Mock-ups

Gondola

A Thesis Presented to the Department of Fine Arts, Technological University of the Philippines - Manila
In Partial Fulfilment of the Requirements for the Degree of BACHELOR OF FINE ARTS major in Advertising